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   Malaysia has been held up as role model from a transformation of a country from under  developed status towards developed status. The country has broken out of a largely rural,  agrarian economy an industrial economy at breakneck speed in the period between the 1970s  to the present day.

 While the results have been positive on the GDP, it is almost inevitable that Malaysia's  environmental management will lag behind following a similar pattern in the OECD countries  where industrial development boomed and environmental management was indifferent until  forced by circumstances.

 
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    From another perspective but one that looks at the future, new generations of consumers   with higher levels of environmental expectations are certain to emerge.  
     
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